Culture Change Key in Overhauling the ZIMRA Brand

On March 25, 2025, over 200 ZIMRA employees gathered at Manna Resorts in Harare to participate in the Culture Change Programme, a strategic initiative aimed at reshaping internal culture and aligning the organization’s brand with its mission of effective and inclusive tax administration.

The event formed part of ZIMRA’s broader change management agenda, focused on improving service delivery, encouraging innovation, and strengthening relationships with both staff and clients.

ZIMRA Commissioner General Ms. Regina Chinamasa opened the session with a powerful message:

"The Culture Change project seeks to revive the ZIMRA brand and position it as an integral part of the organization’s strategic thrust... The government relies on us and will need us to create a customer-centric culture to increase compliance and facilitate smarter and easier revenue collection."

Mr. Samuel Sithole, Acting Director for Human Capital, echoed the call for inclusivity and collaboration:

"Those young folks coming in are bringing new ideas that we, as the more mature members, need to embrace and explore."

Guided by Distinctive Consultants, the programme emphasized that culture and strategy are deeply connected. Behavioral expert Sean Mahliwa (South Africa) stressed the value of nurturing relationships:

"Be ethical and embrace integrity... Change champions should lead with integrity and treat everyone fairly."

At OyOsCloud, we see this shift as a step in the right direction. As a tech-driven platform offering ZIMRA Fiscalization services for just $20/month, we’ve built our own systems around client-centricity, accessibility, and trust. Whether it’s guiding a new SME through compliance or offering live support via our WhatsApp chatbot (0771 111 333), we mirror the transformation ZIMRA is promoting: one where service is simplified and relationships are prioritized.

The programme also revealed key culture pillars:

• Innovative thinking and continuous improvement

• Trust-based client relationships

• Accountability and empowerment

• Integrity-driven leadership

• Excellence through client focus

ZIMRA’s culture change agents, including Sevilia Siziva, reinforced that real transformation is built on small, intentional actions that improve both the employee experience and client engagement.

At OyOsCloud, we’re proud to support this vision and help businesses navigate compliance in a way that’s modern, ethical, and client-first — because culture isn’t just about how we work, it’s about how we serve.